I wish I had a dollar for every client or potential client who said to me over the years “we need some public relations for our business”but couldn’t clearly articulate what they wanted to communicate and to whom.
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I often quote a former co-worker who says networking isn’t about who you know, it’s about who knows you. It’s also about what they know about you and about your company. And that is never more true when you are in crisis and need to rely on your network to listen to you tell your story or help you tell it.
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