During my career working on crisis planning and communications, I have heard many excuses why a company doesn’t have, or need, a crisis plan. The bottom line is, developing a plan is not expensive or overly time consuming and can mean the difference between success or failure for an organization when a crisis hits.
My first public relations firm job in Nashville in the 80s was assistant to Hal Kennedy, head of what was then the region’s largest PR firm, Holder Kennedy. He was a short, mustachioed, flashy Texan who wore cowboy boots, big, fancy belt buckles and gold chains around his neck. I followed him around to all his meetings, selling business and serving clients. I learned many things from him including what to do and what not to do to be successful.